Privacy Policy

1. Introduction

Welcome to Merge & Bake ("the Game"), a mobile application developed and published by TrueCraft Studio ("we," "us," or "our"). We are committed to protecting your privacy and ensuring the security of any personal information you may provide while using our Game.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you download, install, and use Merge & Bake on your mobile device. Please read this policy carefully. By using the Game, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect the following types of information:

2.1 Information You Provide

• Contact Information: If you contact us for support, you may provide your name, email address, and message content.
• Feedback & Reviews: Any comments, suggestions, or reviews you submit through the app or app store.

2.2 Automatically Collected Information

• Device Information: Device type, operating system version, unique device identifiers, and mobile network information.
• Usage Data: Game progress, session duration, features used, in-game actions, and crash reports.
• Advertising Data: Advertising identifiers (such as Google Advertising ID or Apple IDFA) used to serve personalized or non-personalized advertisements.
• Log Data: IP address, access times, and referring URLs when the Game communicates with our servers.

2.3 Third-Party Services

The Game uses the following third-party services that may collect information:

• Google AdMob: For serving advertisements. AdMob may collect and process data in accordance with Google's Privacy Policy.
• Google Play Services: For game functionality and analytics on Android devices.
• Apple Game Center: For game functionality on iOS devices.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve the Game experience
• To save and sync your game progress
• To serve advertisements (personalized or non-personalized based on your preferences)
• To analyze game usage patterns and optimize performance
• To respond to your support requests and communications
• To detect, prevent, and address technical issues, fraud, or abuse
• To comply with legal obligations

4. Data Storage & Security

Your game progress is stored locally on your device using secure local storage. We implement appropriate technical and organizational measures to protect any personal information transmitted to our servers. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

5. Advertising

Merge & Bake displays advertisements through Google AdMob. You may see personalized ads based on your interests or non-personalized ads, depending on your consent preferences and applicable regulations. You can opt out of personalized advertising through your device settings:

• Android: Settings → Google → Ads → Opt out of Ads Personalization
• iOS: Settings → Privacy & Security → Tracking → Disable "Allow Apps to Request to Track"

6. Children's Privacy

Merge & Bake is not specifically directed at children under the age of 13 (or the applicable age of consent in your jurisdiction). We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected], and we will promptly delete such information.

7. Data Sharing & Disclosure

We do not sell your personal information. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party services (such as ad networks and analytics providers) that assist in operating the Game, subject to confidentiality obligations.
• Legal Requirements: When required by law, legal process, or governmental request.
• Protection of Rights: To protect the rights, property, or safety of TrueCraft Studio, our users, or the public.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request access to the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data.
• Portability: Request a copy of your data in a machine-readable format.
• Objection: Object to the processing of your personal data for certain purposes.
• Withdrawal of Consent: Withdraw your consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at [email protected].

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Game progress stored locally on your device persists until you uninstall the Game or clear the app data.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your jurisdiction. By using the Game, you consent to the transfer of your information to such countries, provided appropriate safeguards are in place.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date at the top of this page. We encourage you to review this Privacy Policy periodically for any changes. Continued use of the Game after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• General Support: [email protected]
• Developer: TrueCraft Studio